Does New GM “Goodwrench” logo have a familiar look?

FROM OCTOBER 2009!!!

By: Bob Barney

from an original idea by Sean Miller

While watching TV yesterday, my son-in-law Sean Miller and I were
amazed to see the GM had changed their “Goodwrench” symbol. “Mr
Goodwrench,” has been a marketing campaign for several decades now
that advances the idea that GM customers should go to GM dealers for
their automobile repairs, rather to the local service station. For
years, the renowned and tragically killed racer, Dale Earnhardt had
“Goodwrench” as his major sponsor, and probably did more for the
trademark than any other person. I remarked that it looked stupid and
ugly. Sean, saw something even more sinister in the new logo, and
after rewinding the DVR and watching it for a minute or two again, I
agreed with him. The national media have been mentioning that the
powers that be at GM have been looking into a new corporate logo.
Some reports have that logo appearing “greener,” whatever that
means.

Reports from the AP and other sources of back in July stated that,
“People briefed on its plans  say the company is looking into
changing the background color of its corporate logo from blue(on the left) to
green(right photo) in an effort to show consumers that it is leaner and greener,
more focused on fuel efficiency and better able to make quick
decisions.”

“Ed Welburn, GM's
vice president of design, is leading a group that is studying name
and logo changes, but no recommendation has been made, according to
one of the people. Changing the background of the familiar square
blue-and-white GM logo has been discussed, said the people, who
requested anonymity because no decision has been reached.”

Ater bankruptcy, and a very unpopular government bailout, one might
wonder why GM wanted to change anything to do with their logo, but
the bosses that be at GM might have a higher authority to look up to
than just the American masses. One of the proposed logos would make
the emblem have a green background. (see photo on right).

Chevy also may change their old Chevy logo for a new “greener”
one as well. See photos below.

OLD LOGO versus the Proposed New "Greenier" Logo  

So now comes the point of this story. GM has already changed their
Goodwrench logo, and the new look is probably more telling than
anything else that the company has done to demonstrate just who runs
this company. Does this new logo seem familiar to you? To my
son-in- law, Sean Miller, it looks a heckuva lot like this logo here:

THE NEW MR GOODWRENCH LOGO!  What do you say?

Oh, this was the OLD "Mr. Goodwrench Logo: