By Rachel M. Emmanuel, The Western Journal
CORRECTION, Nov. 28, 2023: An eight-track tape player is seen in the commercial. An earlier version of this article said it was a different type of device.
Every Christmas, it seems the world gets more determined to do away with the traditions that held us together as a nation.
But one car company has consistently rejected that push, putting out ads that remind us of the strength and goodness of the generations that went before us.
As one of the country’s most enduring automakers, Chevrolet has become indelibly tied to American history and culture over the past century. Founded in 1911, the company is now over 110 years old. Chevy Bel Airs, pickup trucks, and others have rolled across nearly every small town and highway that expanded alongside 20th-century America, and the sight of them elicits nostalgia for “the good old days” of industry and freedom of the open road.
Unlike other brands that have embraced “wokeness” in their advertising, Chevy clothes itself in its history.