‘We know we won’t always get everything right the first time, but we’ll keep testing, learning, and listening to our guests and employees’
By Joe Kovacs
As Americans express outrage at Cracker Barrel for removing “Uncle Herschel” and his barrel from its logo, the restaurant chain is now admitting it “could’ve done a better job sharing who we are and who we’ll always be.”
The company issued a statement Monday, indicating: “If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel. We’re truly grateful for your heartfelt voices.
“You’ve also shown us that we could’ve done a better job sharing who we are and who we’ll always be.”
“What has not changed, and what will never change, are the values this company was built on when Cracker Barrel first opened in 1969: hard work, family, and scratch-cooked food made with care. A place where everyone feels at home, no matter where you’re from or where you’re headed.”