Ford invested billions of dollars in electric cars and trucks, now they’re realizing it was a failure. Ford learns a very expensive lesson when it comes to EVs. CEO Jim Farley is backtracking and planning for hybrids instead. Will this save the company? Can they still compete in the US and global automotive market? If you want a clear picture of where the American auto market is heading, don’t look at political speeches or glossy concept vehicles. Look at where manufacturers are spending — and writing off — real money. Ford Motor Company just provided one of the clearest signals yet that the industry’s all-electric future, at least as it was sold to consumers and investors, is being fundamentally rethought.
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Lauren Fix – TheCarCoach.com