‘Bioengineered meat, I don’t wanna eat a piece of chicken that came from a 3-D printer’
By Joe Kovacs
“Soup is good food.”
For years, this was the marketing slogan for Campbell’s Soup, one of America’s best-known brands.
But now, a secret recording reportedly of a top company executive is casting doubt on the catchphrase, with him being heard disparaging Campbell’s products as using “bioengineered meat” and mocking its own customers.
The recording is part of a lawsuit filed by Robert Garza, a former cybersecurity analyst for Campbell Soup, who accuses Martin Bally, vice president and chief information security officer of the food giant, of making the comments during a November 2024 meeting.