‘Our values are valid’
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(Photo by Joe Kovacs)
(FOX NEWS) — NBA star Jonathan Isaac made headlines in 2020 for standing during the nation anthem while his teammates knelt. He’s now launching an athletic apparel brand dedicated to his Christian faith and American values.
Isaac developed his brand, UNITUS, as an alternative to woke retail brands like Nike. He said his decision to stand during the anthem and develop his clothing brand were inspired by his faith.
Isaac told “Fox & Friends” Tuesday that he didn’t believe kneeling during the national anthem or wearing a Black Lives Matter t-shirt would provide any real solutions.
“I didn’t want to align myself with the Black Lives Matter movement and organization. And I felt that a true answer to all the problems that we see, not just racism, was the gospel of Jesus Christ. So, I decided to stand up and share it,” he said.
He went on to explain his belief that purchasing items from “woke” companies is an act of support for the leftist politics and progressive messages those companies endorse.
“When we do give our money to companies that don’t support our values, we’re cosigning their message,” he said. “So, what I wanted to do was give Americans, freedom-loving Americans, faith-loving Americans the option to buy with their values.”
Isaac, who also made headlines in 2021 for pushing back on the NBA’s vaccine policy, said his company stands for faith, family and freedom with a logo design based on the Ark of the Covenant.