Super Bowl LII may not have broken any viewership records, but Animal Planet’s cuddly counter-programming “Puppy Bowl XIV” sure did.
With a 1.46 rating among adults 25-54, Sunday’s 3-5 p.m. ET premiere telecast marked the highest-rated “Puppy Bowl” ever, TheWrap has learned. That Nielsen number is a massive (err, a Great Dane-sized?) 32 percent better than last year’s version.
“XIV” rolled over the Discovery cable channel’s previous franchise record-holder, “Puppy Bowl X,” by 17 percent. We’ll save you the finger-counting — that one aired back in 2014. As a matter of fact, yesterday’s “Puppy Bowl” was the channel’s No. 3-rated telecast ever.