INDIANAPOLIS – IndyCar has tapped into a new industry for sponsorships.
Arrow Schmidt Peterson Motorsports on Thursday announced its partnership with DEFY – a CBD-based sports performance drink co-founded by Pro Football Hall of Famer Terrell Davis – at Indianapolis Motor Speedway. The product’s name is displayed on James Hinchliffe’s No. 5 and Marcus Ericsson’s No. 7 Hondas.