Chobani Greek Yogurt (Photo credit: Janellie)
America's food companies are masters of technology. They massage
tastes and textures to tickle our palates. They find ways to imitate
expensive foods with cheaper ingredients.
And sometimes, that technological genius leads to controversy.
A case in point: Greek yogurt, one of the trendiest foods in the country right now — "the Jeremy Lin of food products," says the Los Angeles Times.
Some yogurt companies are climbing onboard the Greek yogurt bandwagon
with new ways to achieve that characteristically thick Greek yogurt
texture. And traditional makers of Greek yogurt don't like it one bit.
Among the critics is Hamdi Ulukaya, founder of the company Chobani and perhaps the country's No. 1 cheerleader for Greek yogurt.